Bruggeman acquires Kidibul.

The alcohol-free sparkling apple drink is children’s favourite brands. This apple drink accounts for an annual production of approximately 3 million litres, a turnover of 5 million euros and an 80% market share in Belgium.



Bruggeman acquires DBBS

DBBS was established in 1993 in Huy. Over the years, the company specialised itself in the production of aperitifs made from fresh, hand-pressed fruit juices. The ZiZi Coin Coin brand is the flagship brand of DBBS, which extended its product range with such brands as Couille de Singe or Monkey Balls. DBBS operates in the Belgian market and in the neighbouring countries, including France and the Netherlands. The quality and exceptional taste of these local, Belgian brands are a real asset to the ‘local heroes’ range.


Bruggeman acquires Inspirits Premium Drinks

Following this acquisition, Bruggeman adds Joseph Guy, Jachtbitter, Café Marakesh, Gorter Jenever, and Sonnema Berenburg (H. Jansen) to its portfolio. Bruggeman now has representation in the Benelux countries as well as a leadership position in the jenever category, with such brands as Peterman, Smeets and Hertekamp in Belgium and Luxembourg and Olifant, Goblet, and Gorter in the Netherlands.



Bruggeman emerges as a real challenger in the alcoholic beverages market in the Benelux countries.

We continue to invest in our jenever segment by acquiring the Dutch jenever brands Olifant, Smeets, and Goblet from Wenneker. This integration also includes the acquisition of the Eliterna brand and 50% of the shares of Inspirits, enabling us to establish a presence on the Dutch market and become a real challenger on the Benelux market.


Bruggeman expands and increases its action radius

To keep up with our growth, we expand our company premises by building an ultra-modern 2,400 sqm. warehouse, increasing our storage capacity to more than 5,200 pallets. Moreover, Bruggeman signs a cooperation agreement with the Dutch company Inspirits, for the distribution of Poliakov, Label 5, Saint James and Porto Cruz in the Netherlands. As a result, Bruggeman’s operations now cover the entire Benelux.



Bruggeman continues to expand its brand portfolio

In October 2013, Bruggeman adds Porto Cruz, Mangaroca Batida de Côco and Negrita Rhum to its brand portfolio, gradually positioning itself as a real challenger on the Belgian market.


Bruggeman takes over the distribution of the Saint James brand for Belgium and Luxembourg.

By distributing Saint James, Bruggeman expands its brand portfolio, positioning itself on the rum market with a unique brand. A pure sugar cane rum that is labelled ‘AOC Martinique’.

Saint James


Bruggeman acquires Smeets, the no. 1 producer of Hasselt jenever.

Following the acquisition of Smeets, Ets. Bruggeman becomes the market leader for grain jenevers of 30° and more.



The diversification process continues

Caraïbos, Tiscaz, Aguacana, Gibson, Bally, and Old Nick strengthen Bruggeman’s brand portfolio.


Boisset acquires 49% of the share capital of Bruggeman.

The brand portfolio is expanded with Duval and St.-Raphael.


Boisset sells its “distilled” division.

Bruggeman ends up in the hands of the French group La Martiniquaise. Diversification of the brand portfolio with Poliakov, Label 5 and Canadou.

La Martiniquaise


Inauguration of a new production plant

Bruggeman moves from the city centre to new industrial premises along Wiedauwkaai.


Pieter Bruggeman’s daughter Anaïs Bruggeman marries Louis De Schepper, the son of a brewer in Brabantdam, Ghent.

Pieter Bruggeman’s company, which is called “De Noordpool”, moves into the premises of the Van Goethem brewery, “De drie sleutels” in Grauwpoort in Ghent.

Louis De Schepper starts to produce alcoholic beverages.”


Distribution of wines and liqueurs

The industrial revolution peaked in Belgium. Pieter Bruggeman establishes himself as a wine and liqueur merchant. He opens a shop called “De Noordpool” in the De Muide neighbourhood in Ghent.