Drinking alcoholic drinks has been part of our culture and eating habits for thousands of years. Most drinkers of spirits drink them in a responsible and moderate manner. The excessive consumption of alcoholic drinks can, however, be dangerous both for the individual and society as a whole. Conscious of the ambivalent nature of the consumption of alcoholic drinks, our company pursues a responsible policy on the advertising and marketing of our brands on several levels: - At national level:   FBVS convention on the advertising of alcoholic drinks. - At international level :   * CEPS charter on responsible alcohol consumption   * EFRD Reducing Alcohol-Related Harm